Privacy Policy

Amped Signals Labs Ltd, a company registered in England and Wales, with company number 16301624 (we, us or our), understands that protecting your personal data is important. This Privacy Policy sets out our commitment to protecting the privacy of personal data provided to us, or otherwise collected by us when providing our website and website based platform ‘Amplfyr,’ focused on content writing and Search Visibility optimisation (Services) or when otherwise interacting with you.

It is important that you read this Privacy Policy together with any other detailed privacy notices we may provide when we are collecting or processing personal data about you so that you understand our privacy practices in relation to your data.

The information we collect

Personal data: is information that relates to an identified or identifiable individual.

We may collect, use, store and disclose different kinds of personal data about you which we have listed below:

Identity Data including first name, last name, job title, and images of you.
Contact Data including billing address, email address and telephone numbers.
Financial Data including bank account and payment card details (through our third party payment processor, Stripe).‍
Transaction Data including details about payments from you to us and other details of products and services you have purchased from us.‍
Technical and Usage Data including internet protocol (IP) address, your login data, your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behaviour, information about your access and use of our website, including through the use of Internet cookies, your communications with our website, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider.‍
Profile Data including your username and password for our platform, Amplfyr, profile picture, purchases you have made with us, support requests you have made, content you post, send, receive and share through our platform, information you have shared with our social media platforms, your interests, preferences, feedback and survey responses.‍
Interaction Data including information you provide to us when you participate in any interactive features of our Services, including surveys, contests, promotions, activities or events.‍
Marketing and Communications Data including your preferences in receiving marketing from us and your communication preferences.‍
Professional data including where you are a worker of ours or applying for a role with us, your professional history such as your previous positions and professional experience.‍
Special Categories of Personal Data is a special category of personal data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not actively request special categories of data about you, nor do we collect any information about criminal convictions and offences. If at any time we need to collect special categories of data about you, we will only collect it and use it as required or authorised by law.

How we collect personal data

We collect personal data in a variety of ways, including:

Directly: We collect personal data which you directly provide to us, including when you register for an account, through the ‘contact us’ form on our website or when you request our assistance via email, when you enter personal data as part of your prompts when using our AI tool on the platform, or over the telephone.
Indirectly: We may collect personal data which you indirectly provide to us while interacting with us, such as when you use our website, in emails, over the telephone and in your online enquiries.
From third parties: We collect personal data from third parties, such as from your employer where they invite you to access our Services and details of your use of our website from our analytics and cookie providers and marketing providers. See the “Cookies” section below for more detail on the use of cookies.
From publicly available sources: We collect personal data from publicly available resources such as Companies House and professional networking sites such as LinkedIn.

End User Data

Where your personal data is input into our Services, or where our Services are made available to you through a third party (e.g. your employer), that business is the ‘controller’ of any personal data input into the Services (End User Data), and we act as a ‘processor’ to process End User Data on behalf of the controller. The controller is responsible for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining your consent prior to transferring the End User Data to us to process on their behalf, and therefore End User Data is not covered by this Privacy Policy. You should view the controller’s privacy policy and/or contact the controller to understand their privacy practices in relation to your End User Data.

Purposes and legal bases for processing

We collect and process personal data about you only where we have legal bases for doing so under applicable laws. We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please reach out to us if you need further details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose of use / disclosure	Type of Data	Legal Basis for processing
To enable you to access and use our platform, including to provide you with a login.	Identity Data Contact Data Profile Data	Performance of a contract with you
To provide our Services to you.	Identity Data Contact Data	Performance of a contract with you
To contact and communicate with you about our Services including in response to any support requests you lodge with us or other enquiries you make with us.	Identity Data Contact Data Profile Data	Performance of a contract with you
To contact and communicate with you about any enquiries you make with us via our website.	Identity Data Contact Data	Legitimate interests: to ensure we provide the best client experience we can offer by answering all of your questions
For internal record keeping, administrative, invoicing and billing purposes.	Identity Data Contact Data Financial Data Transaction Data	Performance of a contract with you To comply with a legal obligation Legitimate interests: to recover debts due to us and ensure we can notify you about changes to our terms and conditions
For analytics, market research and business development, including to operate and improve our Services, associated applications and associated social media platforms.	Profile Data Technical and usage Data	Legitimate interests: to keep our website updated and relevant, to develop our business, improve our Services and to inform our marketing strategy
For advertising and marketing, including to send you promotional information about our events and experiences and information that we consider may be of interest to you.	Identity Data Contact Data Technical and usage Data Profile Data Marketing and communications Data	Legitimate interests: to develop our Services and grow our business
To run promotions, competitions and/or offer additional benefits to you.	Identity Data Contact Data Profile Data Interaction Data Marketing and communications Data	Legitimate interests: to facilitate engagement with our business and grow our business
If you have applied to work with us; to consider your application.	Identity Data Contact Data Professional Data	Legitimate interests: to consider your employment application
To comply with our legal obligations or if otherwise required or authorised by law.	All relevant Personal Data	To comply with a legal obligation

If you have consented to our use of data about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your data because we or a third party have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may mean no longer using our services. Further information about your rights is available below.

Our disclosures of personal data to third parties

We may disclose personal data to:

our employees, contractors and/or related entities;
IT service providers, data storage, web-hosting and server providers such as Mailer lite, Stripe, Supabase;
AI service providers such as Anthropic, OpenAI, GeminiAI;
CRM providers such as Titan and Mailer Lite;
professional advisors, bankers, auditors, our insurers and insurance brokers;
payment systems operators such as Stripe;
our existing or potential agents or business partners;
sponsors or promoters of any promotions or competition we run;
anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred;
courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
courts, tribunals, regulatory authorities and law enforcement officers, as required or authorised by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;
third parties to collect and process data, such as Google Analytics (To find out how Google uses data when you use third party websites or applications, please see www.google.com/policies/privacy/partners/ or any other URL Google may use from time to time), Meta Pixel or other relevant analytics businesses; and
any other third parties as required or permitted by law, such as where we receive a summons.

Google Analytics: We have enabled Google Analytics Advertising Features including Remarketing Features, Advertising Reporting Features, Demographics and Interest Reports, and Google Display Network Impression reporting. We and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers together.

You can opt-out of Google Analytics Advertising Features including using a Google Analytics Opt-out Browser add-on found here. To opt-out of personalised ad delivery on the Google content network, please visit Google’s Ads Preferences Manager here or if you wish to opt-out permanently even when all cookies are deleted from your browser you can install their plugin here. To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device: On android open the Google Settings app on your device and select “ads” to control the settings. On iOS devices with iOS 6 and above use Apple’s advertising identifier. To learn more about limiting ad tracking using this identifier, visit the settings menu on your device.

Use of AI: We use third-party AI service providers such as Open AI, Gemini and Anthropic to facilitate our Services to you,including to process and generate text-based responses. When you interact with our platform, OpenAI, Gemini andAnthropic may process the data you enter through our platform, and their Privacy Policies can be found here: https://openai.com/policies/privacy-policy/ and https://www.anthropic.com/legal/privacy

You should carefully consider what, if any, personal data you choose to submit through the AI tool. Wherever possible, avoidentering personal data or consider redacting any personal data before submitting your queries or prompts into the AI tool.

Overseas transfers

Where we disclose personal data to the third parties listed above, these third parties may store, transfer or access personaldata outside of the United Kingdom, including the United States of America. The level of data protection in countriesoutside of the United Kingdom may be less comprehensive than what is offered in the United Kingdom. Where we transferyour personal data outside of the United Kingdom, we will perform those transfers using appropriate safeguards inaccordance with the requirements of applicable data protection laws and we will protect the transferred personal data inaccordance with this Privacy Policy. This includes:

only transferring your personal data to countries that have been deemed by applicable data protection laws toprovide an adequate level of protection for personal data; or
including standard contractual clauses in our agreements with third parties that are overseas.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, includingfor the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personaldata for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect toour relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of thepersonal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for whichwe process your personal data and whether we can achieve those purposes through other means, and the applicable legal,regulatory, tax, accounting or other requirements.

Your rights and controlling your personal data

Your choice: Please read this Privacy Policy carefully. If you provide personal data to us, you understand we will collect, hold,use and disclose your personal data in accordance with this Privacy Policy. You do not have to provide personal data to us,however, if you do not, it may affect our ability to provide our Services to you and your use of our Services.

Information from third parties: If we receive personal data about you from a third party, we will protect it as set out in thisPrivacy Policy. If you are a third party providing personal data about somebody else, you represent and warrant that youhave such person’s consent to provide the personal data to us.

Access, correction, processing and portability: You may request details of the personal data that we hold about you andhow we process it (commonly known as a “data subject request”). You may also have a right in accordance with applicabledata protection law to have your personal data rectified or deleted, to restrict our processing of that information, to object to decisions being made based on automated processing where the decision will produce a legal effect or a similarlysignificant effect on you, to stop unauthorised transfers of your personal data to a third party and, in some circumstances, tohave personal data relating to you transferred to you or another organisation.

Unsubscribe: To unsubscribe from our e-mail database or opt-out of communications (including marketingcommunications), please contact us using the details below or opt-out using the opt-out facilities provided in thecommunication.

Withdraw consent: Where we are relying on consent to process your personal data, you have the right to withdraw yourconsent at any time. However, this will not affect the lawfulness of any processing carried out before you withdraw yourconsent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will adviseyou if this is the case at the time you withdraw your consent.

Complaints: If you wish to make a complaint, please contact us using the details below and provide us with full details ofthe complaint. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of ourinvestigation and the steps we will take to deal with your complaint. You have the right to make a complaint at any time tothe Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would,however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the firstinstance.

Storage and security

We are committed to ensuring that the personal data we collect is secure. In order to prevent unauthorised access ordisclosure, we have put in place suitable physical, electronic and managerial procedures, to safeguard andsecure personaldata and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

While we are committed to security, we cannot guarantee the security of any information that is transmitted to or by usover the Internet. The transmission and exchange of information is carried out at your own risk.

Cookies

We may use cookies on our website from time to time. Cookies are text files placed in your computer's browser to storeyour preferences and to provide a better user experience. Cookies, by themselves, do not tell us your email address or otherpersonally identifiable information. If you choose to provide our online services with personal data, this data may be linkedto the data stored in the cookie. Where required by law, we will always seek your consent before placing any non-essentialcookies on your device. For more information about the cookies we use, or to update your consent preferences, please seeour Cookie Policy available at https://www.amplfyr.app/

Personal data from social network accounts

If you connect your account with us to a social network account, such as Google, we will collect your personal data from thesocial network. We will do this in accordance with the privacy settings you have chosen on that social network.

The personal data that we may receive includes your name, ID, user name, handle, profile picture, gender, age, language, listof friends or followers and any other personal data you choose to share.

We use the personal data we receive from the social network to create a profile for you on our platform.

If you agree, we may also use your personal data to give you updates on the social network which might interest you. Wewill not post to your social network without your permission

Links to other websites

Our website may contain links to other party’s websites. We do not have any control over those websites and we are notresponsible for the protection and privacy of any personal data which you provide whilst visiting those websites. Thosewebsites are not governed by this Privacy Policy

Use of Google API Services (this section applies to personal data accessed through Google API Services)

We use Google’s Application Programming Interface (API) Service to allow you to connect your project on the platform toyour search console in order to enable you to connect and access GA4 and GSC property accounts, and to facilitate loginthrough your Google account using Single Sign-On (SSO).

Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including theLimited Use requirements (set out in the Google API Services User Data Policy).

We limit our use of the personal data that we collect to providing or improving our Services. We do not use the personaldata for any other purposes.

We only transfer the personal data to others if it is necessary to provide or improve our Services or as necessary to complywith applicable law or as part of a merger, acquisition or sale of assets where we notify you of this.

We do not use or transfer the personal data for serving ads, including retargeting, personalised or interest basedadvertising.

We don’t allow humans to read the personal data unless

we have first received your consent to view specific messages, files or other data;
it is necessary for security purposes (such as investigating a bug or abuse);
our use is limited to internal operations and the personal data (including derivations) have been aggregated andanonymised.

These restrictions apply to the raw data we obtain from the restricted scopes and data that is aggregated, anonymised orderived from them.

We have policies and procedures in place setting out appropriate safeguards for protecting your personal data obtainedwith the Google APIs. We will also ensure that our employees, agents, contractors and successors comply with the GoogleAPI Services Data Policy.

Amendments

We may change this Privacy Notice from time to time. We will notify you if we make a significant change to this PrivacyNotice, by contacting you through the contact details you have provided to us and by publishing an updated version on ourwebsite. For any questions or notices, please contact us at:

Amped Signals Labs Ltd, a company registered in England and Wales, with company number 16301624.

Email: hello@amplfyr.com